Who sponsors chelsea fc ? Chelsea’s sponsorship agreement with data company Infinite Athlete (IA) was finally approved by the Premier League earlier this week, and ahead of our games this weekend, the club have now officially announced the partnership as well. (We’re calling it an “extended partnership” since we already had a partnership going with Tempus Ex, IA’s previous incarnation, for our app-based streaming services.)

The branded shirts will make their debuts during the women’s game against Spurs on Sunday at Stamford Bridge as well as during the men’s game against Fulham on Monday at Craven Cottage. IA branding will also appear on the sleeves on our training shirts, which are sponsored by trivago.

Chelsea’s announcement does not say anything about the financials of the deal, but it does seem to suggest that it is indeed for just this season. According to reports, it’s a £40m deal, same annually as our previous deal with Three UK. Chelsea are said to be actively searching for a long-term sponsorship agreement for next season as beyond.

Anyway, hopefully you copped a sponsorless shirt or two, if you were looking to get one. From now on (starting “in the near future”), they will have a sponsor on the front!

Top ten current sponsor partners of Chelsea FC 

The biggest single sponsorship investment in Chelsea for the 2022/23 season comes from NIKE, which is an agreement valued at $73.50m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.

In total, Chelsea have sponsorship agreements with 16 brands in the 2022/23 season, with their top five partners accounting for 89% of the club’s total income from sponsorship.

According to GlobalData’s report, the highest-spending sponsor brands include NIKE, 3, WhaleFin, Trivago and Unilever, among others. The table below shows the top ten sponsors of Chelsea in the 2022/23 season.

Clothing & accessories & financial services industries have struck the most deals

The clothing & accessories industry is the most heavily represented, totaling two agreements with Chelsea in 2022/23. This is followed by financial services, retail, technology and travel & tourism.

For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.

Chelsea get major sponsor breakthrough after double deal ‘agreed’ and statement made

Chelsea are now closing in on making a major sponsorship breakthrough after months of toil. Following the announcement of a deal for Nottingham Forest with betting company Kaiyun, the Blues are now the only team in the Premier League without a primary shirt partner.

It has seen them head out onto the pitch this season, and dating back to their pre-season tour of America, with sponsorless shirts. Having had one of the biggest commercial deals in the league with mobile giants Three, the failure to secure a replacement has been used as a stick to beat the new owners with following 12 months of turmoil in charge.

Now, four weeks into the 2023/24 campaign, there is finally a reported plan in place for the club. The lack of sponsor would set them back around £60million per season based on their competitors’ deals, and the struggles to find a new partner has been partially to do with that.

After a disastrous year behind them, Chelsea don’t have the leverage of European football and have found it tough to progress with packages of the size they desire. Now, after three months of work, they are finally closing in on a deal.

Now, four weeks into the 2023/24 campaign, there is finally a reported plan in place for the club. The lack of sponsor would set them back around £60million per season based on their competitors’ deals, and the struggles to find a new partner has been partially to do with that.

After a disastrous year behind them, Chelsea don’t have the leverage of European football and have found it tough to progress with packages of the size they desire. Now, after three months of work, they are finally closing in on a deal.

It has been reported that Infinite Athlete – a company recently formed when Tempus Ex Machina acquired Biocore – will be the front-of-shirt sponsor for the rest of this season. Tempus Ex Machina already have a deal in place with Chelsea, helping to revolutionise the fan experience of the matches on the website and app.

Infinite Athlete are said to be in a position to fill in short-term as a primary sponsor before their branding is moved to a sleeve sponsor next season, leaving space for a long-term main partnership still. The expectation has been for a while that Infinite Athlete would be given the green light by the Premier League

Chelsea sign shirt sponsorship deal with Infinite Athlete

Sept 30 (Reuters) – Chelsea have signed a shirt sponsorship deal with sports technology company Infinite Athlete reportedly worth around 40 million pounds ($49 million), having started the season without one following the expiry of a deal with telecoms group Three.

The logo of Infinite Athlete – which offers an integrated platform covering everything from broadcast viewing to athlete performance – will appear on the front of the Chelsea men’s and women’s teams’ playing kits and training kit sleeve, the club said.

Neither parties disclosed the financial details of the deal, but British media reported it is worth in the region of 40 million pounds. The agreement runs to the end of the current season.

“We have a like-minded partner in Infinite Athlete,” Chelsea Chief Executive Chris Jurasek said in a statement. “The speed at which our relationship has grown, alongside the evolution of Infinite Athlete’s business, made this an obvious extension to our partnership.”

The shirts with the new sponsor will be worn for the first time when Chelsea begin the quest for a fifth consecutive Women’s Super League title against London rivals Tottenham Hotspur at Stamford Bridge on Sunday.

New Chelsea shirt sponsor: Infinite Athlete deal and why kit was blank

Chelsea were left without a front-of-shirt sponsor for the 2023/24 preseason after their deal with broadcaster Paramount+ was blocked by the Premier League. According to reports in England at the time, the deal would have “upset current broadcast partners” who would be forced to air games with kits sporting logos of their competitors.

Paramount+ is the streaming service for U.S.-based broadcast company CBS, who has the rights to UEFA competitions in the United States as well as Serie A action. However, it’s likely that U.S. Premier League broadcast partner NBC, and probably many others as well, took serious issue with this as they would be upset with having to air a competitor’s advertisement on their own offerings.

The club has, however, finally picked up a main shirt sponsorship deal with Infinite Athlete. The deal wasn’t completed in time to produce shirts for their opening match against Liverpool, and the shirts remained blank for several games afterwards.

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